How to build your first e-mail list and why you need it
This tutorial is all about creating your e-mail list from scratch—even if you’ve never touched an e-mail marketing tool before.
Why is this important?
Your e-mail list is one of the most powerful tools you’ll ever have as a business owner. Social media algorithms can change, and social media platforms can even disappear overnight, but your list? That’s a direct connection with your customers that you own.
In my session, we’ll cover:
- Why e-mail marketing is essential to every small business in 2026
- Choosing your very first e-mail software
- Setting up a simple signup form
- Biggest hurdles for setting up your e-mail list for the first time
- and so much more!

Extra Resources I Promised You
If you watched this class and want to take advantage of some of the resources I discussed, here they are:
- If you’d like to see how I use e-mail marketing in my business, I’d love for you to join my e-mail list to see how I connect with, nurture, and sell to my audience. Click here to enter your info and join.
- Save 50% on your first year of using Flodesk using my affiliate link when you sign up here.
- See the list of tutorials below for setting up your domain email address and why a custom domain is important for setting up an e-mail list.
More information about custom domains and why you need one.
How to setup a domain email if you already own a domain.
How to authenticate your domain manually if you’re using Flodesk.
Bookmark this page so you can come back to these resources anytime!
Watch the full video tutorial here
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