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Crafting Business Owners NEED an Email List in 2026

How to build your first e-mail list and why you need it

This tutorial is all about creating your e-mail list from scratch—even if you’ve never touched an e-mail marketing tool before.

Why is this important?
Your e-mail list is one of the most powerful tools you’ll ever have as a business owner. Social media algorithms can change, and social media platforms can even disappear overnight, but your list? That’s a direct connection with your customers that you own.

In my session, we’ll cover:

  • Why e-mail marketing is essential to every small business in 2026
  • Choosing your very first e-mail software
  • Setting up a simple signup form
  • Biggest hurdles for setting up your e-mail list for the first time
  • and so much more!

Extra Resources I Promised You

If you watched this class and want to take advantage of some of the resources I discussed, here they are:

  1. If you’d like to see how I use e-mail marketing in my business, I’d love for you to join my e-mail list to see how I connect with, nurture, and sell to my audience. Click here to enter your info and join.
  2. Save 50% on your first year of using Flodesk using my affiliate link when you sign up here.
  3. See the list of tutorials below for setting up your domain email address and why a custom domain is important for setting up an e-mail list.

More information about custom domains and why you need one.

How to setup a domain email if you already own a domain.

How to authenticate your domain manually if you’re using Flodesk.

Bookmark this page so you can come back to these resources anytime!

Watch the full video tutorial here

https://www.youtube.com/watch?v=E-rmaxysGcg



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Since 2016 I've been having a blast, totally obsessed with DIY-ing on my Cricut machine; but I also know just how insanely confusing it can be to navigate this big crafty world. So whether you're just starting or you've been crafting for years, I'm here to inspire your creativity so you're never afraid to jump into the next project!

hey, crafty fam!